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Welcome, I'mCrystal McDermott

Where Art and Tech Meet

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I'm a UI/UX Designer & Usability Analyst residing in the Dallas/Fort Worth area. I live for sensible interfaces with a creative flair.

Versatile and creative Information Technology professional with a seventeen-year track record of
performance in combining multifunctional experience in information architecture, usability,
interaction design, accessibility, and front-end programming.

Name:Crystal McDermott




Senior User Experience Designer Publicis Hawkeye

March 2018 - September 2018

Senior design lead for a variety of clients including American Airlines, BASF, Fannie Mae, United Healthcare and University of Cincinnati Health. Responsibilities included requirements gathering, asset evaluation, site mapping, wireframing, usability enhancements and junior IA oversight.

UX Consultant AustinCSI

March 2014 - December 2017
AT&T - Information architect for att.com residential consumers for both mobile and desktop solutions. Produce deliverables in support of OPSS initiatives including wireframes, workflows, and use case scenarios. Ensure all deliverables measure up to usability principles and guidelines by working with the usability team to create methodology documentation. Work collaboratively with visual design, usability, content, IT and business stakeholders to ensure the best solution for the customer.AustinCSI – Usability SME for the entire organization. Responsibilities include organizing and conducting training, answer questions and facilitate new client sales.
Key Achievements:
  • Awards: Have consistently received positive feedback on each project I have designed and have been awarded monetarily for my work.
  • Usability Training – Conducted classes and created documentation on various usability methodologies including usability testing and heuristic evaluations.

UX Research Analyst AT&T (KForce)

March 2013 - November 2013
Research Lead for the Emerging Business Management Partner Exchange Project. Led research techniques in an agile environment. Conducted multiple testing scenarios on various services provided by AT&T to solution providers. Performed onsite Contextual Inquiries to discover how the solution providers worked within the Partner Exchange product. Reviewed wireframes and other pre-production documentation using heuristic principles. Presented findings to various levels of executives within the organization.
Key Achievements:
  • Formative and Summative Usability Testing – Wireframe and production testing identified changes in the interaction, layout and text; increased customer satisfaction and efficiency in ordering services
  • Contextual Inquiries – Onsite visits with customers changed AT&T perception and assumptions about how customers interact with the portal and what they need from the site
  • Heuristic Evaluations – Using heuristics, review wireframes and prototypes quickly to gather changes needed for sprints

UX Consultant Slalom Consulting

February 2012 - May 2013
User Experience Consultant with a focus on helping clients achieve an optimal experience for both their business and customers. Managing the research and creative process using a variety of user research techniques, information architecture, wireframing, rapid prototyping and usability testing. Key Achievements:
  • Interstate Batteries Public Website – Conducted a heuristic evaluation of ibsa.com identifying the major areas of improvement needed for customer satisfaction and usability.
  • Sally Beauty Intranet – Introduced and created personas of all Sally employees to help guide the design process of their new intranet.
  • Design Workshop – Conducted a gamification workshop with Sally employees to give Slalom direction of user needs and desires.

UX Lead ThinkFinance

November 2011 - February 2012

Senior UX Designer Sabre

October 2010 - November 2011


BS - Information Systems Technology University of Houston

August 1996 - May 2000

GPA 3.9 - Summa cum Laude

Minor in Graphic Communications Technology; Dean’s List (4 years), Delphian Society (Awarded Delphian of the Year for 4.0 GPA), Golden Key and Alpha Lambda Delta Phi Eta Sigma Honor Societies, Student Speaker and Banner Bearer for College of Technology Convocation

Served as a Technology Instructor and Computer Lab Assistant